Digital Marketing Specialist
Growth Management
Kadıköy, Istanbul, Türkiye
Job Overview
Mükellef is an online platform offering incorporation, bookkeeping, and tax filing services for entrepreneurs looking to start a business quickly and easily in the US, UK, and Türkiye.
We use our expertise to provide entrepreneurs with the resources needed to build the business of their dreams. Our tailored approach ensures they receive the necessary guidance and support to realize their vision.
We are currently looking for a Digital Marketing Specialist to join our team! In this role, you will be responsible for planning, executing, and optimizing digital marketing campaigns across various platforms to drive brand awareness, user acquisition, and customer retention. By leveraging your expertise in performance marketing and digital strategies, you will play a key role in enhancing our marketing efforts and supporting business growth.
Key Position Responsibilities
- Plan, execute, and monitor paid media campaigns across platforms like Google Ads, Meta Ads, and LinkedIn Ads to maximize conversions and ROI.
- Analyze campaign performance metrics and user behavior data to identify areas for improvement and provide actionable insights.
- Collaborate with cross-functional teams, including Product and Growth, to align digital marketing efforts with overall business objectives.
- Manage and optimize email marketing campaigns, including segmentation, automation, and performance tracking, to increase user engagement and retention.
- Support SEO efforts by coordinating content creation and website optimization with relevant teams to improve organic search visibility.
- Conduct A/B testing and implement performance optimization strategies to refine ad creatives, landing pages, and user flows.
- Develop and maintain dashboards and reports using analytics platforms (e.g., Google Analytics, Data Studio) to track KPIs and campaign effectiveness.
- Use basic HTML and CSS knowledge to customize email templates, landing pages, and other digital assets as needed.
- Research industry trends and competitors to identify new opportunities for growth and innovation in digital marketing.
Minimum Position Qualifications
- Bachelor’s degree in a related field
- 5+ years of experience in digital marketing with hands-on experience in performance marketing platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads).
- Strong understanding of email marketing tools, CRM systems (e.g., HubSpot), and campaign automation.
- Familiarity with SEO and content marketing strategies.
- Proficiency in analytics and visualization platforms such as Google Analytics, Google Data Studio, or Tableau.
- Basic knowledge of HTML/CSS for campaign knowledge is a plus.
- Strong analytical and problem-solving skills with the ability to interpret data and provide insights.
- Enthusiasm for working in a fast-paced startup environment and collaborating with diverse teams.
We have a great culture and we truly value working together with open communication. We can build a global journey together.
Please follow Mükellef and Workhy on LinkedIn, Instagram and Youtube.
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https://mukellef.hrpanda.co/digital-marketing-specialist-1